Bras n things

This is the time of year when we celebrate love and all that goes with it. This year, we decided to change things up. Instead of focusing on romance and chocolate, flowers, and sex (ok, we could talk about that), we want you to be yourself, to do your own thing, guilt-free.
We are thrilled to announce the 2022 Valentine’s Day campaign I COME FIRST. It features Mercy Rose Watson, Mercy Hartill and Elodie Russell. The collection celebrates putting yourself first in whatever way you choose. This is the age of self-love and confidence, doing what makes you happy.
We want women to indulge and be selfish, regardless of whether they are spending Valentine’s Day with their partners or gals. BNT wants you to feel empowered and explore yourself (no innuendo there). We also want you to wear beautiful lingerie while doing so.
The range is inspired by the trend “Project Happiness”, which centres around bright colours and sherbert-y roses, optimism, dopamine dress and all things nice. It encompasses all moods: feminine and flirty; bold and expressive; playful and silly.

Specially for romantic occasion

We sat down to talk with our talented designers to get a glimpse into the designs you will see in stores and online.
Our essentials collection includes all the styles you love from our Antoinette lingerie to our Juliet sleepwear range. It features beautiful red based floral prints with pearls, and is inspired by the fabric print that “made us dream of warm balmy evenings in Spain .”
Laura knows exactly how to get ahead. “If you are able to take care of yourself and feel strong, healthy, and happy, you will be able to give to others. But you must remember to take care of yourself first.”
The Vamp range includes the gorgeous LYS First lingerie collection. It is inspired by (you guessedit) “all the incredible high-end designer details that are being seen on the catwalk”, Emma Stubbs, senior buyer. The range features tied satin knots with gold beads, satin binds, satin binds, and intricate floral eyelash lace.
This range was created with women in mind, so that they could dress up for themselves. Mercy loves Mercy’s favorite outfit, because it’s “colourful, cheeky, and playful.”
The Mykonos Breeze for Enchanted was created to be more feminine than traditional V Day lingerie. It was made for women who are looking to enjoy beautiful lingerie for themselves and not for others. It features a beautiful oversized heart, high shine embroidery, and a blush and white colour palette. This lingerie is an instant stimulant and helps women to dress for themselves, breaking down stereotypes, and promoting self-expression on Vday.
How does Emma make V Day traditions work for her and place herself first? – “As an adult woman, I place myself first because my decisions are based on what makes you happy. I dress for my own pleasure and confidence when it comes to personal style. Nothing is more satisfying than building your foundations with lingerie that makes one feel empowered and feminine. It doesn’t matter what anyone else thinks, it is an unspoken boldness.

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